Tea
Tea - Our DNA
Tea has been our core business since 1836
and we have constantly enlarged our dynamic team with both young and experienced
colleagues. By creating new, innovative varieties, we continuously optimise our
range and adapt to the ever-changing international market.
Apart from the 300 standard catalogue teas, we offer rarities, classic teas
and over 5,000 tea taster blends that are readily available. The carefully
selected raw materials are ennobled with particular ingredients and scents and
packed according to the client’s wishes in 1 kg, 5 kg or 25 kg containers.
Individual blends can be obtained starting from a minimum order of at least 5
kg.
Our Philosophy
There are very few foods and
beverages which have as many facets as tea. It is one of the most important
beverages, which manages the balancing act of combining the modern with the
traditional. The resulting responsibility dictates the way we handle our teas.
For instance, the quality of the tea is only one determining factor for the
purchasing decision of our tea tasters. Longstanding relationships with
plantation managers, the cultivation standards of the teas as well as the social
conditions on the plantations lead to a trustful cooperation with our partners
and the product. The consideration and devotion to all of these facets is the
guarantor for first class quality teas and the preservation of a continuous and
high-performing cultivation of tea.
Our Quality
Our tea tasters only acquire raw materials of
highest quality. The teas undergo continuous quality controls to ensure that
their freshness and quality are not impaired. Our teas are refined exclusively
at our processing facility in Hamburg. There, we can rely on a team of
dependable and experienced “tea makers”, who create teas of highest standards
thanks to their enthusiasm and longstanding expert knowledge. The combination of
quality aspiration, intensive and longstanding business contacts, extensive
know-how and the sensitivity with respect to handling the raw materials ensures
a continuous and excellent quality of teas. When refining our teas with flavors
and other ingredients, we focus not only on the best qualities, but are also
certified according to HACCP (Hazard Analysis and Critical Control Points),
ensuring the respective performance standard and food safety.
Accessories for Tea
Accessories – More than just accessoires
The accessories
sector is one of our strengths and one of our company’s cornerstones. Over the
years, this sector has developed into one of the strongest in the tea world. Due
to our immense success, we have the possibility to produce many items using our
own designs that always respect the latest trends in design, colours and shapes
while ensuring their unique character. These diverse, exclusive products almost
automatically lead to our and therefore your commercial success. Our accessories
range comprises over 1.500 items, and approximately 500 new articles are
presented in the catalogue each year. The exclusive selection is subject to
strict quality characteristics. Particularly the long-standing cooperation with
small manufactories all over the world guarantees for our high quality. Our
accessory logo “ChaCult” has become a strong brand of its
own.
Our Philosophy
Originally the brand ChaCult was supposed
to serve as a means to communicate the origin of a product to our customers. As
the years went by ChaCult developed into a seal for quality and a guarantee of
success. We at Dethlefsen & Balk are proud that our brand ChaCult has become
such a strong name in the market. This has been made possible through our
strategic concepts and brand building. Our company policy dictates that only
high quality items and excellent designs are allowed to hold our stamp ChaCult.
Various filters are available in the eye-catching ChaCult packaging. You will
find our logo as a bottom stamp on exclusive porcelain, handpainted ceramics as
well as on colorful tea tins. As a natural advancement, we have created a
decorative element for the brand ChaCult. New ChaCult designs are now available
on some of our items such as mugs, tins and bags, a further measure to
strengthen the appreciation of the quality offered by specialty stores. We will
continue to further develop the label ChaCult to become an even more reliable
and successful brand in the future.
Our Quality
Our
accessories are mainly presented in specialty stores. We seek to create products
for the specialty store customer which cannot be compared to mass-produced items
in design or quality. A particular focus is put on handmade wares with designs
specifically created for us by our artists. The circulation of these items is
controlled so that a depreciation of our products due to an over-saturation of
the market is prevented. However, not only the creativity with respect to the
decoration is important for us, the functionality of our products also forms an
important factor for the selection of our assortment.
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