Privacy Policy

Last Updated: October 1, 2018

The following privacy policy explains to you what personal data (as defined below) of yours we process when you use this website, which is made available to you by Dethlefsen & Balk, Inc.

Purpose of data processing

Personal data refers to any information about the personal or material circumstances of an identified or identifiable person. This includes information and details such as your name, address or other postal address, phone number or also your email address.

The company collects, uses and stores personal data for the following purposes:
• when initiating business
• when ordering goods (data collected includes first name, surname, postal address, bank details, phone number and/or email address)
• when registering for online store access
• when contacting us
• when requesting a catalogue
• when listing partners
• when submitting job applications

Data is processed in order for us to perform our contract with you, in accordance with your consent, as necessary to meet our legal obligations, and otherwise as necessary for our legitimate interests, as such terms are defined and understood under the European General Data Protection Regulation.

The personal data is used within our company and shared with our affiliates and only shared with other companies if they are involved in the performance of the contracts entered into, the provision of this website and its related services or in service delivery in some other way. Where necessary, we have entered into contracts with these companies that limit such companies’ use of your personal data so that you are provided with additional protection.

Data processing when using our website

Our website can also be used to a limited extent without entering personal data. Access data related to individual persons is stored where the website features an option to enter personal data (email addresses, names or addresses). Generally, personal data is stored and processed on servers either in the US or in Germany. Users provide this data solely on a voluntary basis. All data is encrypted using SSL technology. By entering your data, you give your consent to it being used and stored as part of the applications described below.

Customer account

We collect and process personal data if you voluntarily communicate it to us with your order, when contacting us (e.g. using our contact form or by email) or when opening a customer account. Each data entry form shows you what data is processed by identifying the piece of data collected.

When registering for access to our online store, the data you enter is used to set up a customer account and processed for the purpose of using our offering. Users can see the data we store under “My Data” in the online store after creating a customer account. This includes: name, email address, postal address and phone number. Users receive an email with their login data (username and password) after registering for access to the online store. Users can use their customer account to view placed orders and account data, for example, invoice and delivery addresses.

The following data must be collected and processed in order to finalise orders and payment: first name, surname, postal address, email address and phone number. It is also possible for users to have their invoices sent to them by email if desired.

We only store your personal data for as long as it is necessary. When your personal data is no longer required or there are no longer legal grounds to keep it, it will be erased by no later than when tax and statutory retention periods expire (i.e. 10 years). If we cannot erase your personal data for technical reasons, it will be restricted from further processing. You have the option at any time to have your data restricted from processing at an earlier date by sending a request to Info@dethlefsen-balk.us.

Transfer to third parties

In order to have goods delivered by external contractors, D&B shares the details necessary for completing the order with these companies. The following data is transferred: company, postal address and products ordered, and, where necessary, also name of the contact person, email address and phone number. We never forward details concerning your payment method. All companies are contractually required to use the data only for finalising orders and not for any other purposes, including advertising. We may also share your personal data with any of our service providers used to facilitate the provision and hosting of this website and its features and functions.

Partner listing

We do not publish any personal data on our list of partners if you have not explicitly asked us to. However, if you email us at Info@dethlefsen-balk.us to explicitly opt-in to be included in our list of partners and to have your entry contain personal data, we will publish your contact details on an indefinite basis under the ‘Our Partners’ heading on our website after reviewing those details.

The storage, publication and disclosure of the data for this listing is based on your consent and opt-in as set forth above. Please be aware that we can modify or delete your entry on our list of partners at any time if you email us at Info@dethlefsen-balk.us.

Protection of job application data

We process personal data from job applicants. This may include general information about you as a person (such as your name, address and contact details), details about your professional qualifications and education and training background or other details that you convey to us in connection with your application. The purpose for processing data is to fill the relevant vacancy based on your consent in providing us this information for such purpose

If an applicant is given a contract of employment, his/her personal data is stored and processed further to administer the employment relationship in accordance with applicable laws.

If an application is rejected, the associated documents will be retained for a maximum of six months based on our legitimate interests to maintain a record of your application.

We will obtain your prior written permission before keeping your application documents and your personal data associated with it in an applicant pool over the long term for the purpose of contacting you again in case of future vacancies. It is also possible for you to request that we keep your documents for a longer period of time. If you give your permission for us to use your data for an extended period of time, we will keep your application documents for a maximum of two years.

If the collection or processing of your personal data is based on your consent, you can withdraw this consent at any time with effect for the future. The processing of your data prior to the time you withdraw consent will remain lawful even if you do withdraw consent.

Email newsletter

Our regularly published newsletter informs you of our offers, current news and services.

We contract Newsletter2Go, Nürnberger Strasse 8, 10787 Berlin, Germany for the delivery of our newsletter.

The email address saved when registering or entering into the contract is transmitted to Newsletter2Go and processed. Newsletter2Go is prohibited from selling your data or using it for purposes other than sending the newsletters.

You can, at any time, withdraw consent to having your email address stored and used to send the newsletter. This will simultaneously void the consent you have given to receiving newsletters via Newsletter2Go. You will find a link to unsubscribe from the newsletter at the bottom of each newsletter or you can send an email to unsubscribe@db-hh.de.

Receipt of information about similar products

If we receive your email address in connection with the sale of goods or services, we reserve the option to send you offers via email pertaining to products similar to those you have already purchased from our range. You can, at any time, object to this use of your email address by sending a message using the given contact addresses (or also Info@dethlefsen-balk.us). We will remove your email address from our active mailing list within thirty (30) days.


Cookies are small files that your browser stores on your device in a record specially set aside for this purpose. Because cookies are merely simple files and not executable programs, they do not pose any risk to your computer. Cookies do not contain any personal data. These cookies can show, for example, if you have already visited a particular website. Most browsers accept cookies automatically, however, you can change your browser’s settings so that it does not store cookies or so that it asks for your explicit permission before storing a cookie. In addition, you can delete cookies that have already been set at any time. Please note that deactivating cookies may lead to limitations on the use of our website.

We use cookies for our website. The reason for using technologically required cookies is to simplify use of our website for users and enable certain functionality. By setting cookies, our web server can identify your browser, your individual settings on our websites and, if applicable, parts of your login data in encrypted form, and in doing so, make it easier for you to use our website.
We cannot offer some of the functions on our website without using cookies. For this it is necessary to identify your browser even after you switch websites. The user data collected through technologically required cookies is not used to create user profiles.

Due to the automatic collection of data using cookies, we do not honor “do not track” requests.

The legal grounds for processing personal data while using cookies are our legitimate interest in being able to provide the website.

Cookies are saved on the user’s computer and transferred to our website from it. Your browser’s settings give you the option to reject cookies, delete cookies from your computer, block cookies or receive requests before cookies are set. You may not be able to fully use all functions on our website if you deactivate cookies for our website.

Web analytics/advertising

Data that we collect through your visits to our website, for example, pages you are interested in, is only processed by us in anonymized form. We work with the Google Analytics service from Google Inc. You can object to the anonymous processing of your data.

You can use the deactivation add-on to prevent Google Analytics from being run on any website (only applies to desktop applications):

Link to deactivation add-on

Information about Google Analytics

We use Google Analytics, a web analytics service provided by Google Inc. (‘Google’). Google Analytics uses cookies, that is, small text files that are saved on users’ computers to enable analysis of their use of this website. The information generated by cookies about the usage of this website is usually transmitted to a Google server in the United States and stored there.

Google uses this information on behalf of the website operator to evaluate usage of the website, compile website activity reports and perform other services associated with website activity and Internet usage for the website operator.

Users can prevent cookies from being stored using the relevant setting in their browser software, however, users should be aware that they may not be able to completely use all of this website’s functions in that case. Users can also prevent the logging of data generated through the cookie and their use of the website (including their IP address) by Google and the processing of this data through Google by downloading and installing the browser plug-in available via the following link:


You can find out more about Google’s use of data for advertising purposes and your options for changing settings and objecting on Google’s website:

https://www.google.com/intl/en/policies/privacy/partners/ (‘How Google uses data from sites or apps that use our services’),

http://www.google.com/policies/technologies/ads (‘How Google uses cookies in advertising’),

http://www.google.com/settings/ads (‘Manage information that Google uses to show you ads’) and

http://www.google.com/ads/preferences/ (‘Ad personalisation’).

If you do not want to receive those kinds of advertisements, look for the "Ad Choices" icon in the advertisements, which will contain a link to the privacy policy of the ad network that will provide you with information on how to opt out of receiving such targeted advertising.

You can also visit the websites National Advertising Initiative Consumer opt-out page at http://www.networkadvertising.org or the Digital Advertising Alliance Self-Regulatory Program at http://www.aboutads.info to change your consumer preferences with respect to certain online ads and to obtain further information about third-party ad networks and online behavioral advertising.

Additional Uses of Your Data

We may use collected data and share it with third parties if we believe it is necessary to operate our website or to protect our rights or the rights of others, including disclosing data necessary to identify, contact, or bring legal action if our contracts, terms, or policies are violated or if required by law.

All collected data is exclusively our property. However, if we undergo a change or contemplated change in control, acquisition, merger, reorganization, or asset sale, all collected data may be transferred, sold, shared, or otherwise disclosed to any potential and actual successors, which will be bound by this Policy as it applies to collected data.


We are committed to protecting children’s privacy. Our website is not directed at children under 16 years of age. We do not knowingly collect, use, or share data from children under 16. If a parent or legal guardian learns their child provided us with personal data without his or her consent, please contact us.

Data Security

We use commercially reasonable technical and organizational measures to help secure all collected data against loss, misuse, and alteration. While we cannot guarantee it, we use industry-standard protections to help safeguard against such occurrences. If a breach of our systems occurs, we will notify you of the breach as required under applicable law.


Third-Party Websites

Our website may link to, or be linked to, websites not controlled by us. We are not responsible for third-parties’ privacy policies or practices. This privacy policy does not apply to any third-party websites or to any data that you provide to third parties. You should read the privacy policy for each website that you visit.

Right of access, rectification, erasure, restriction of processing, objection and data portability

Right of access

If requested, we will, at any time, give you information free of charge about whether we process your personal data and, if so, what personal data of yours we process. A right of access does not apply if providing such information would disclose other information that, due to legislation or by nature, ought to be kept confidential, particularly due to the overriding legitimate interest of a third party.

Right to rectification

You have the right to obtain rectification of incorrect personal data concerning you at any time from the controller.

Right to erasure

You have the right to obtain from us the erasure of your personal data or its blocking from further processing if erasure is not possible for technical reasons. If the data is required for the performance of the contract or to implement measures prior to the contract, early erasure of the data is only possible if contractual or legal obligations do not oppose erasure.

Right to restriction of processing

You have the right to obtain from us the restriction of the processing of your personal data by contacting us as set forth below. You may not opt out of certain uses of your personal data that are necessary for us to carry out the services you may have requested and understand by doing so that we may be unable to provide you the services requested.

Right to object

You have the right at any time to withdraw your consent to the processing of your personal data with effect for the future.

If you have given consent to your personal data being processed and withdraw that consent, the processing until the time of withdrawal of consent will not be affected by that withdrawal.

You can address your requests for information, rectification, erasure and restriction from processing, and withdrawal of consent and objection to further use of your personal data on the basis of any consent granted to us, to:

By post:

Dethlefsen & Balk, Inc.
203 N. LaSalle Street
Suite 2550
Chicago, IL 60601

By phone:

By fax:

By email:

Right to data portability

You have the right to obtain personal data concerning you, which you have supplied to our company, in a structured, commonly used and machine-readable format. You also have the right to transmit that data to another controller without hindrance from us where the processing is based on consent or a contract and the processing is carried out by automated means.

Subject to changes
We reserve the right to make changes to this privacy policy at any time while complying with legal specifications. All changes will be effective immediately upon posting to the Site. Material changes will be conspicuously posted on the Site or otherwise communicated to you.